This Is Glamorous is a beautiful digital publication that was launched in the summer of 2007 on the Blogger platform. It quickly gained a loyal following, as well as the attention of traditional print magazine editors and other online publications for its uncompromising adherence to only the very best of the internets, from across the worlds of fashion, décor, art, architecture, design, food and travel. Just two years after launching, the blog would become a full-time endeavour.
The winter of 2014 saw the site’s parallel launch of a luxury leather goods range, Belgrave Crescent.
TIG itself would re-launched in March of that same year, moving away from its original platform after a major redesign. The new site would receive design accolades and be featured on the much-acclaimed web design gallery, site inspire. The year also marked This Is Glamorous’s permanent shift from blog to full-fledged online magazine.
One month later, in April, the brand would announce the official launch of shop.thisisglamorous.com, an online boutique and marketplace for emerging designers, and artists & artisans from around the world.
Many of the very first readers from 2007 still remain with This Is Glamorous today, which has grown into a community of cultured millennials and creative professionals, and become an online resource of the brightest parts of today’s media landscape.
A showcase of the most beautiful visual stories intermingled with intelligent concepts, This Is Glamorous has become an indispensable guide for the well-read and aesthetically inclined.